Website design for water damage companies
Website design for a water damage restoration company starts from how the visitor arrives: usually on a phone, usually unsettled, and usually choosing between a few companies in a matter of moments. The site has to say plainly which loss types you take, which towns your crews reach and how to ring the front desk with one tap.
On the Gold and Platinum plans we build that site, host it and keep it current. Silver has no site build, and we work with the site you already have. The tiers are laid out on the pricing page.
What a restoration company website must settle for a caller on a phone
The visitor wants three answers before anything else: does this company work in my town, does it take this kind of loss, and how do I reach a person. Design choices that serve those answers come first. A company history or a photo gallery can follow, further down.
That is why we build pages by loss type and by town instead of one long page that lists everything. A burst pipe call in one town and a storm loss in the next are different searches, and the page that answers one should not be the page that answers the other. Our local SEO work uses the same pages to reach people searching on Maps.
The site also has to tell two kinds of visitor apart. One needs a crew. The other is weighing rebuild work, a commercial account or a company to add to a referral list. We give each a separate path, so the first never has to read past a page meant for the second.
The page types we plan for a restoration company site
| Page type on a restoration site | What it holds, and what stays off it |
|---|---|
| Loss type pages | One page for each kind of loss you take on, such as a burst pipe call, a storm loss or an appliance leak. It says what your company offers and where, and it does not advise anyone on handling water. |
| Service town pages | One page for each town your crews truly reach, with wording of its own. We do not copy a page and swap the town name, and we do not show an address you do not have there. |
| Commercial loss page | A separate page for owners of offices, shops and other buildings, written for the person deciding on behalf of a business, since those contacts search and choose differently. |
| Rebuild work page | If you take rebuild jobs as a second line of business, they get a page of their own, so a caller with a wet floor is not led through it. |
| Front desk and contact page | The number your front desk answers, the short form and the towns served, in the same words your Maps listing uses. |
| Company page | Facts you choose to state about the company. You supply them and you check them before they go up. |
The working parts of a restoration company site that we build and keep up
- Every page
A call button that works on a phone
A tap-to-call button stays within reach as the visitor scrolls and goes to the number your front desk uses. We test it on a real phone before the site goes up.
- Every page
A short form for a restoration company
Name, phone number, town and kind of loss, and little else. A short form is easier to finish on a phone than a long one.
- Pages
Town pages for the places your crews reach
Each service town gets its own page, with details that belong to that town and your company's work there.
- Pages
Loss type pages for the calls you want
Each loss type you take gets its own page, and each links to the town pages where you do that work.
- Gold and Platinum
Hosting and upkeep by our team
We host the site, keep it current and make the page changes you ask for, so a new town or loss type does not wait on a developer you have to find.
- Counting
Phone taps and form sends counted by page
Each page's taps and form sends are recorded separately, so the monthly summary shows which pages bring contacts and which only get visits.
Which plans carry the website, and what a Silver company does without one
The managed website belongs to Gold and Platinum. We host it, we keep it up and we add the pages that month's work produces. Silver has no site build: it suits a restoration company whose site already works and that wants pages, Maps work and reviews around it. For Silver we agree with you how new pages get added to the site you have.
On any plan a site gets read the way a job's drying log is read. We take the same readings each month: phone taps, form sends and visits to each town page. A redesign that looks better but lowers phone taps shows up in the trend, and we change one thing at a time so the cause is plain.
There is no startup fee, and the site is part of the monthly plan rather than a separate project bill. The website design sits beside the pages produced each month, which are described on the water damage SEO page.
How a restoration company site goes from a list of towns to a live site
List the loss types and towns your company truly takes on
We begin with you. Pages are drawn only for work you want and places your crews reach, so nothing on the site claims more than your company does.
Draw the page list for each loss type and town
We lay out the loss type pages, the service town pages and the separate paths for commercial and rebuild work, and you read the list before any page is written.
Place the call button and the short form on every page
The button goes where a thumb can reach it, and the form asks for the few details that let your front desk call back.
Check every page on a phone before it goes up
We open each page on a phone, tap the button, send a test form and confirm that the right number rings and that the form lands where it should.
Open the first monthly reading for the site
Once the site is up, the first reading records phone taps and form sends for each page, and each later month is compared with it.
What the owner of a restoration company hands us for the site
- The front desk number as it should ring, and who or what answers it
- The loss types you take, and the ones you pass on
- The towns your crews actually reach, and any town you want left off
- A logo, plus photos of crews, trucks or your office that you are glad to show
- Any wording about credentials, opening hours or arrival that you want on the site, written by you
- A note on rebuild work and commercial work, if you take either as a separate line
The short form is for marketing contact. A job address, a policy number or a photo of a wet room has no place on it, or in the notes you send us.
What owners of restoration companies ask about website design
Does website design for a restoration company include hosting?
On Gold and Platinum, yes: we host the site and manage it. Silver has no managed website, so hosting and the site itself stay with you.
Can website design for a water damage restoration company give every town and loss type a page?
Yes, wherever your company really does that work. Each combination gets its own written page and not a copy of another, and the number of pages a month depends on the plan you choose. See the search plans for the page counts.
Will the restoration company site have a tap-to-call button on a phone?
Yes, on every page, and we test that it dials the front desk number you give us. If you change that number, tell us and we change the button.
Who writes the wording on a restoration company site?
Our team writes the marketing copy from what you tell us about your company, and you approve it. Statements about credentials, opening hours or arrival come from you, because you stand behind them and platforms regulate them.
Does a water loss company site need a section for rebuild work?
Only if you take rebuild jobs. If you do, it gets a page of its own so that it does not crowd the page for a caller who needs a crew.
Describe the loss types and towns your site should carry
Send the loss types you take, the towns your crews reach and whether you work with a site today. We will talk it through on a call with our CEO and map the pages from there.
Where do your trucks sit idle the most?
Name the loss types you would like more of, the towns your crews reach and the weeks that sit empty. A few rough lines will do. Leave work-site addresses, photos of wet rooms and policy numbers out: this is a marketing call, and none of that belongs here.
Open a job file for your own marketing
Tell us which loss types and towns you want more calls from, and where your crews have room. We will talk through a first month on a call with our CEO.
The meter drawn below is an illustration of a reading falling, not a forecast of anything.